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Search results for “Guest Insights”
How hotels can localise their website to compete with Airbnb
06/12/2016
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6:32:49 PM
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This whole idea of experiencing destinations like a local has become a major travel trend in recent years. As Airbnb pushes this idea, hotels need to consider how they can promote unique, local experiences of their own.
China's young traveler emerge, demanding personalized luxury and digital innovation
06/03/2016
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10:17:50 AM
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New report from forefront of the industry says bespoke experiences, digital services key to winning the loyalty of China’s young luxury travelers.
Increased spontaneous and offseason vacations propel travel growth: report
06/15/2016
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5:33:04 PM
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International tourism will grow 4.3 percent in 2016, with demand highest in Asia and North America, according to a Positive Luxury study on the state of travel.
Aman sets new destination in China
06/15/2016
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3:26:26 PM
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Set to launch in 2017, Aman’s fourth property in China, its most ambitious to date, will comprise a village of historic dwellings surrounded by a sacred camphor forest.
Cornell study analyzes TripAdvisor reviews to help hotel managers
03/14/2016
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9:21:36 AM
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Cornell University’s School of Hotel Administration’s Center for Hospitality Research used a bespoke version of a software technique called text-mining to looked at a sample of 5,830 English-language reviews from TripAdvisor.The researchers offer fresh perspectives into how managers should interpret, and make use of, reviews. They also suggest specific practical actions managers could take to boost their property’s online reputation.
Hotels and OTAs race to revamp their loyalty programs to boost bookings
04/07/2016
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7:38:51 PM
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Loyalty programs had been a somewhat neglected weapon in the marketing arsenals of both hotels and online travel agencies until recent months and major hotel chains have been adjusting their loyalty strategies to support the campaigns.
How to optimize travel search results with an analytics framework
03/16/2016
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9:26:20 AM
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Brand marketer could optimize search results and lift conversion rate by fully understanding search behaviors on your site and organizing the data for the development of insights to drive action and to understand your baseline for improvement.
Setting up an e-commerce brand in China – it’s about prioritizing investments
03/14/2016
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10:16:20 PM
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There is no magic bullet to succeed in China. An insight into how Thailand-based ONYX Hospitality Group is looking at apt mix of brand building and performance advertising.
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